cookie policy

This website uses cookies, pixel tags, web beacons, mobile device IDs and similar files or technologies to collect and store the information we automatically collect about your computer, device, and use of our website https://wescale.agency/ (hereinafter: website) which is operated by JK digital marketing, Jure Knehtl s.p., Aškerčeva ulica 2, 1241 Kamnik, Slovenia, Europe (hereinafter: Wescale). 

You can find out more about cookies and how to control them in the information below.  

Your initial cookie settings and consent were obtained during your first visit of our website.

If you do not accept the use of these cookies, please feel free to disable them at any time using the instructions in this cookie policy, by following the ‘opt-out’ links provided below or by changing your browser settings so that cookies from the website cannot be placed on your computer or mobile device.

 

What is a cookie?

 

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a certain webpage. Cookies are then sent back to the originating webpage on each subsequent visit, or to another webpage that recognizes that cookie. Cookies are widely used in order to make the website work, or to work more efficiently, as well as to provide information to the owners of the website.

 

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited the website before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.

There are two broad categories of cookies:

    • First party cookies, served directly by us to your computer or mobile device.
    • Third party cookies, which are served by a third party on our behalf. We use third party cookies for functionality, performance / analytics, advertising and social media purposes.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. They can be used by the website to recognize your computer when you open your browser and browse the Internet again.

 

How do we use cookies?

 

We use cookies to:

    • track traffic flow and patterns of travel in connection with the website;
    • understand the total number of visitors to our website on an ongoing basis and the types of internet browsers (e.g. Firefox, Chrome or Internet Explorer) and operating systems (e.g. Windows or Mac OS) used by our visitors;
    • monitor the performance of the website and to continually improve them;
    • customise and enhance your online experience; and
    • enable Wescale and third-party to advertise both on and off the website.
 

What types of cookies do we use?

 

We’ve set out some further information about each category, and the purposes of the cookies we and third parties set in the following table.

 

Type of cookie

Name / Provider

What it does

Expiry 

Cookies necessary for essential website purposes.

These cookies are essential to provide you with the website and any services available through the website and to use some of its features, such as access to secure areas. 

compilanz_policy_id

https://wescale.agency/

complianz_consent_status

https://wescale.agency/

Necessary for remembering the preferences of the visitor.

1 year

1 year

Performance

/ Analytical Cookies

We use performance / analytical cookies to analyze how the website is accessed, used, or is performing in order to provide you with a better user experience and to maintain, operate and continually improve the website. For example, these cookies allow us to:

  • Better understand our visitors so that we can improve how we present our content;
  • Test different design ideas for particular pages, such as our homepage;
  • Collect information about visitors such as where they are located and what browsers they are using;
  • Determine the number of unique users of the website;
  • Improve the website by measuring any errors that occur; and
  • Conduct research and diagnostics to improve product offerings.

_ga –

https://analytics.google.com

-hjid

https://www.hotjar.com/

-hjid

https://www.hotjar.com/

Sets the unique user ID required to obtain further statistics on the user’s use of the site.  

Google Analytics uses it to verify the use of the API (Application Programming Interface). 

 

Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

2 years

1 year

Persistent

Social Media Cookies

On some pages of our website, third parties that provide applications through our website may set their own anonymous cookies in order to track the success of their applications or customize applications for you. For example, when you share an article using a social media sharing button on our website (e.g., Facebook, Twitter, or Google Plus), the social network that has created the button will record that you have done this. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us. Some pages of our website may also contain embedded content, such as video content from YouTube, and these sites may set their own cookies.

_fbp –

https://facebook.com

fbc – 

https://facebook.com

Used by Facebook for advertising a variety of products and services, such as ad space auctions.

3 months

3 months

Advertising and Tracking Cookies*

As you use our website, you will notice that it features advertising. We allow third party companies, including advertising companies, to place cookies on our website. These cookies enable such companies to track your activity across various sites where they display ads and record your activities so they can show ads that they consider relevant to you as you browse the Internet. These cookies are anonymous

— they store information about the content you are browsing, but not about who you are.

Cookies also allow us and third parties to know whether you’ve seen an ad or a type of ad, and how long it has been since you’ve last seen it. This information is used for frequency capping purposes, to help tailor the ads you see, and to measure the effectiveness of ads.

Some pages of our Websites may also contain embedded content, such as video content from YouTube, and these sites may set their own cookies.

*PLEASE NOTE:

All the ad companies or networks that we work with have their own privacy policies and offer a mechanism for users to opt out tracking and behavioral targeting available through the ad itself or through the opt out mechanisms listed in the ‘How to control or delete cookies’ section below.

r/collect

https://doubleclick.net

_hjIncludedInSample

https://www.hotjar.com/

This cookie is used to send data to Google Analytics about the visitor’s device and behavior. It tracks the visitor across devices and marketing channels.

Determines if the user’s navigation should be registered in a certain statistical place holder.

Session.

Session.

 

How to control or delete cookies

 

You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our website.

 

Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the “Help” option in your browser for more details.

 
 

If you only want to limit third party advertising cookies, you can turn such cookies off by visiting the following links:

 
 

Please bear in mind that there are many more companies listed on these sites than those that drop cookies via the website.

 

The services we use in cooperation with our partners

 

Google Analytics

Google Analytics, a web analytics service provided by Google Incorporated, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA (collectively, Google), collects and stores data that is used to create usage profiles using aliases. These usage profiles are used to analyse visitor behaviour and are evaluated to improve and tailor the offer. The information generated by these cookies, such as the time, location and frequency of the website visit, including the shortened IP address, are transmitted to Google in the United States and stored there. In this case, the IP address is already being shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and thus anonymised. Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. However, Google does not claim to associate the IP address with any other data provided by Google. The installation of the cookies can be prevented by an appropriate setting of the browser software; in this case, the website may not be fully functional. The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without explicit consent. You have the right and the option to opt-out of data collection and data storage for the purpose of web analytics at any time with future effect by installing the browser add-on to disable Google Analytics: Disable Google Analytics. For more information about Terms of Use and Privacy, please visit http://www.google.com/analytics/terms/ or https://www.google.com/intl/en/policies/.

Google Analytics for Remarketing

The Google Analytics tracking code implemented on this site has been enhanced with Remarketing for Google Display Advertising, a service that analyses user behaviour across the Google Display Network. Hereby, cookies (e.g. Google AdWords cookie) document your previous visits to third-party websites whose providers have joined the Google Display Network and our websites. Our AdWords ads use these analytics to serve as search queries on Google Network sites, and can be more targeted, optimised, and promoted through ad settings. Through the analysis of third-party cookies (e.g. AdWords cookies) we are able to better tailor our online advertising campaigns to you and your interests. In particular, Google will use this information to provide display advertising features such as remarketing, Google Display Network impressions reports, or Google Analytics demographics and interest reports. Google will also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.

This website uses the following Google AdWords features:

• Remarketing

• interest categories and categorisation by demographic characteristics (e.g., age, gender)

• similar audiences

• other types of interest-based advertising

We use these Google Adwords features to redirect visitors to this site from third-party websites or Internet users with specific interest profiles based on their internet usage. We do not collect personally identifiable information with our cookies, remarketing lists or other anonymous IDs.

If you do not want this, you can disable it through the Ads Preferences Manager or download the browser plugin available at http://tools.google.com/dlpage/gaoptout?hl=en. For more information about Terms of Use and Privacy, please visit: https://support.google.com/analytics/answer/3450482?hl=en&ref_topic=3413645&rd=1 or http://www.google.com/intl/en/policies/privacy.

Conversion measurement with the Facebook pixel service

With your consent, we use the “visitor action pixel” of Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on our website. In this way, users’ behaviours can be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help to optimise future advertising efforts. The data collected are anonymous to us and as such do not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook: https://www.facebook.com/policies/cookies/, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage directive (https://www.facebook.com/policies/cookies/). You can enable Facebook and its affiliates to display ads on and off Facebook. It may also be stored for these purposes as a cookie on your computer. A consent in the use of the visitor action pixel may only be declared by users who are older than 13 years of age. If you are younger, we request that you ask your guardians for permission. If you do not wish for us to record your use of our offers through Facebook, you can prevent this by setting your browser settings accordingly. For more information, see the tips and cookie policy of Facebook.

 

Conversion and measurement behavior analytics with the Hotjar service

With your consent, we use the “Hotjar” service of Hotjar Ltd, St Julians Business Centre 3, St Julians STJ 3155, Malta, Europe (“Hotjar”) on our website. Hotjar is a behavior analytics and user feedback service that helps us understand the behavior of our website users and get their feedback through tools such as heatmapssession recordings, and surveys.

Hotjar complements the data and insights we get from traditional web analytics tools like Google Analytics. It combines analysis and feedback tools to help us understand what’s actually happening on our site, what your users care about, and what they have to say. For more on what data we collect with Hotjar, please refer to: https://www.hotjar.com/blog/what-is-hotjar/. For more on the GDPR compliance of Hotjar, please refer to: https://www.hotjar.com/legal/compliance/gdpr-commitment/ or the privacy policy of Hotjar: https://www.hotjar.com/legal/policies/privacy/.

If you do not wish for us to record your use of our website through Hotjar, you can prevent this by setting your browser settings accordingly. For more information, see the tips and cookie policy of Hotjar.

 

Social bookmarks

Social Bookmarks are integrated on our website (for example, Facebook). Social bookmarks are Internet bookmarks that users of such a service can use to collect links and news items which are only included on our website as a link to the relevant services. By clicking on the integrated graphic, you will be redirected to the respective provider’s website, i.e. only then will user information be transmitted to the respective provider. Information on how to deal with your personal data when using this website can be found in the respective privacy policy of the provider.

 

Cookies that have been set in the past

 

If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

 

Changes to this Cookie Policy

 

We will occasionally update this Cookie Policy to reflect changes in our practices and services. When we post changes to this Cookie Policy, we will revise the “Last Updated” date at the top of this Cookie Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes on the website. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Policy or any of our other policies.

 

Contact us

 

If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email at info@wescale.agency

 

FOR INFORMATION ON HOW WE USE AND PROTECT YOUR DATA, please visit:

 

https://wescale.agency/privacy-policy

 

WeScale Cookie Policy v. 1.0., made effective on 28.5.2020.

Last change made on: /